The Seamless Enterprise

Comprehensive news and discussion of enterprise communications and converged network solutions.

Business Intelligence is Big Business

on September 13, 2012 by Heidi Gigler

Looking at the as-a-service smorgasbord, can you guess which one tops the list in terms of growth? Number one is Business Intelligence (and Analytics) as-a-Service (BIaaS).

BIaaS can trace its roots to "Big Data." Companies are striving to make sense of the ever-growing amounts of data – be it from sources such as company databases, CRM tools, and social media. Already a $12 billion market, says Gartner, business intelligence (BI) and analytics is big business – whether premises-based or in the cloud.

While this market is booming, its reach extends outside the boundaries of IT. Over half of BI deployments are occurring within business units, not IT. Interestingly, this propels IT from a procurement role to that of governance says Enterpriseappstoday.com. 

Other trends Include:

BI is the number one technology priority for CIOs in 2012, says Gartner. While other projects may get sidelined, investments in BI are staying the course. Business intelligence is about data integration, data storage, data analysis, and data access for the people who need it. This growth is spurred by the demand outside of IT. The significance of this is that others outside of IT add to the team of people within organizations who can discover new information, trends, and ideas impacting real change and real profit.

BI soars in the cloud. While security remains a top concern, the move to the cloud is unstoppable. Says Forbes, cloud-based BI and analytics are expected to grow at a compound annual growth rate of 84 percent in just two years. There is good reason for this. The cloud is simply efficient and economical – businesses can scale quickly and analyze the largest of data troves. Updates are seamless and can be distributed.

The Cloud is creating new opportunities for IT. Contrary to the notion of job displacement, the cloud is unveiling new roles for IT, says ZDnet.com. New skills in high demand include: “private cloud developers and administrators, departmental liaisons, integration specialists, cloud architects, and compliance specialists.” In fact, the positions in cloud computing are outpacing the number of people available. Combine this with the demand for BI in the cloud, and IT is in a powerful position. 

Ultimately, the opportunity lies in the ability to translate and make sense of Big Data. The biggest challenge is not managing the amount of data itself, but applying what the data can reveal and how it can impact business in a positive and profitable way.


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About the Author

Heidi Gigler is passionate about customer loyalty and business development. She has built her career developing strong relationships and product expertise to drive revenue for Fortune 100 enterprises and small to mid-market businesses. Heidi’s career includes more than 10 years in the telecommunications/high-tech industry, with an emphasis on growing the managed services practice at Sprint. As Strategic Alliance Manager at Sprint, Heidi partnered with Cisco, Microsoft, and HP, launching new product solutions to the enterprise and mid-market business segments. Her product experience includes IP and wireless security, managed services, mobility and wireless solutions, and technology integration. Heidi earned her MBA from the The College of William & Mary Mason School of Business, and her BA from the University of Texas at Austin. She is now a freelance writer and development consultant in Austin, Texas and enjoys her free time reading, traveling, and exploring the outdoors.

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