Taking good care of Mother Earth is a full-time job, and one that Sprint happens to be quite good at. In fact, we’ve just received our latest environment-related award, this time the Sustainability Leadership Award, and this is the second year in a row that we’ve taken this award home.
The award was presented May 26 at the International Electronics Recycling Conference and Expo (see our news announcement), and recognizes Sprint’s full lifecycle approach to product sustainability. The award recognizes our “wide-ranging sustainability initiatives,” and the fact that among wireless carriers, “Sprint truly leads by example.”
In connection with the receipt of the award, Sprint’s director of Reverse Logistics, Chad Landers, announced our Electronics Stewardship Policy, a telecom industry first, which outlines the company goals in handling electronic waste. The idea is to focus on the entire lifecycle of electronics that Sprint buys and sells, on the use of environmentally friendly electronics, on extending the useful life of equipment, and on the collection, reuse, and recycling of equipment and electronic scrap.
For example, within six years, our target is that at least 70 percent of Sprint-branded devices launched should meet our environmental design criteria, and that we will collect 100 percent of our own annual electronic waste for reuse and recycling. Also by 2017, we aim to collect nine phones (for reuse or recycling) for every 10 that we sell. By 2013, all our recycling vendors and remanufacturing partners will meet certification requirements.
With all these environmental awards, we’re going to have to make more room in our “green” trophy case pretty soon. You may recall that Sprint was the top-ranked telecom company, and Number 6 overall, in Newsweek’s rankings of America’s Greenest Companies last year. We also won the Frost & Sullivan Green Excellence of the Year Award in 2010, and won the highest ranking in the wireless carrier industry on CDP’s Carbon Disclosure Leadership Index.
You can find more information about Sprint programs aimed at protecting the environment at sprint.com/responsibility, or follow @SprintGreenNews on Twitter.