With LTE dominating the industry news lately for some odd reason, we wanted to point out something that might get lost amid the hype: Millions more users, enterprises and consumers alike, can now take advantage of the benefits of Sprint 4G, thanks to the latest round of cities that now are served by high-speed wireless broadband.

Sprint rolled out 4G service in markets on both coasts and in the middle of the U.S. of A. at the end of November, adding Los Angeles, Miami, Washington D.C., and Ohio’s big C’s (Cleveland, Cincinnati, and Columbus). With the planned rollout of 4G service in San Francisco on December 28, that will bring the total number of markets to 69.

That means more organizations such as hospitality giant Carlson, the Greater Chicago Food Depository, and the Annapolis, Maryland, police department can take advantage of the hugely higher transmission speeds available with Sprint 4G. And they can make the most of some of the best mobile devices on the market today, including the HTC EVO 4G and the Samsung Epic, as well as about a dozen other fine 4G devices currently available.

As we’ve pointed out before, if an enterprise needs the flexibility of mobile broadband and the power of 4G, and it needs it NOW, it can have it. There’s no need to wait months until LTE works its way into a critical mass of markets. With Sprint 4G, an enterprise can be up and running with 4G in almost no time.

A few other points worth noting:
* Sprint's first 4G launch was more than two years ago, giving us not just a time-to-market advantage, but lots of experience in anticipating and solving issues before they cause problems for customers. With LTE being the new kid on the block, there's a pretty big experience/expertise gap.

* Sprint rules when it comes to spectrum. If you picture 4G spectrum as a highway, with users as the cars, we have the capacity to add three times as many lanes as our LTE-deploying fellow provider. So, if you'd rather drive on a six-lane superhighway than a two-lane road, given the same number of cars, Sprint 4G has the edge.

* Our customer satisfaction continues to earn accolades. Wireless customers the past two years have recognized Sprint as most improved in customer satisfaction, according to results from the 2010 American Customer Satisfaction Survey.

Finally, Sprint offers simplicity and value with one low price for unlimited 4G usage. Indications are that other carriers will move to a confusing tiered pricing model. So there's your business case.