The Seamless Enterprise

Comprehensive news and discussion of enterprise communications and converged network solutions.

Earth Day 2010: Resources and a Hat Tip to Sen. Nelson

on April 22, 2010 by Mark Ivey

Forty years ago the world celebrated the first Earth Day as a grassroots movement and event spearheaded by Senator Gaylord Nelson. After percolating several years, the idea for Earth Day finally came to life in September 1969,   when Sen. Nelson announced he was going to stage a nationwide “teach-in” demonstration for the environment the following spring.

Interestingly, the fear back then was Global Cooling and the prospect of a new Ice Age. The issues have changed but the spirit of Earth Day lives on, and has grown.

The annual Earth Day (April 22) now reflects issues that cut across everything we do, including how we work. Driven by the “green” movement, most large businesses have some type of “sustainability” office or department or initiative, in which people are paid to find ways to make the business more environmentally sound.

Our society doesn't typically look back, but in this case Sen. Nelson would be proud. His vision has outlived him and will certainly continue to affect how we live, work, and play for years to come.

In recognition of Earth Day 2010 and Green IT, we've compiled some business resources to keep you in the green:

Green IT
Green IT Week
Green IT Zone
Green Tech News
eWeek Green IT
The Green IT Review
GigaOM Green IT

And don’t forget to mark your calendar for the inaugural International Green IT Awareness Week, June 7.

To learn about Sprint’s green leadership initiatives, read about its latest announcement with Samsung, as well as Dan Hesse’s remarks at Clean Tech EXPO.


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About the Author

Mark Ivey is a contributing editor of the Seamless Enterprise blog. He has a broad corporate background that spans marketing, media and executive communications. He got his start as a journalist, working as a writer for BusinessWeek magazine for almost a decade. He’s since served in senior communications jobs in other companies like Sun Microsystems and Intel, where he authored a book on consumer technology (Dell Publishing). He is a native of Texas, and graduated from the University of Texas, Austin. He now lives with his wife in San Jose, California.

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