Most of us are very familiar with the large global brands – companies we see everyday on main street, television and those annoying pop-up’s on the net. These companies have massive global operations and significant telecommunications and IT requirements. Many global telecommunications carriers, including Sprint, target these companies as prized customers to serve them with their global telecommunications needs.
Global service providers aim to solve the challenges that these global companies have, by building seamless networks, international products and global customer facing teams to ensure that the customer receives a consistently high standard of service across the world.
Most service providers, in deciding who gets red carpet ‘global’ treatment, consider only the relatively small number of companies at the top of the pyramid in terms of international presence and the scope of their global networking needs. Typically the Fortune 1000, 500 or even just Fortune 100.
Sprint has a different approach. We understand that there are many global companies out there that have not been heard of on main street. Companies that do not make the top 100, 500 or 100, but still have global operations. These companies might have 5, 20 or 100 sites but do not necessarily gain the attention of the global account teams of many global service providers. I call them the ‘Forgotten Globals’.
We believe these companies need the most attention. The really big global companies have IT and telecom people all over the world, capable of coordinating their networks. But the Forgotten Globals don’t. They rarely have the resources and skills in-house when it comes to global networking, and even if they do, they still aren’t in a position to properly manage everything. Obviously they are most in need of the expertise of a global account team, and that is what Sprint provides.
Virtually every enterprise with an international presence, even if only a few sites in a couple of countries, gets first class treatment. We assign a global account team to serve them, no matter how large their international operations are or how well-known their company name is.
One customer that moved its global network to Sprint a few years ago had 200 sites around the world, with a network previously managed by three of the top providers in different regions. They love the level of attention Sprint provides, because none of their previous providers was willing to treat them as a global account.
Two other important considerations are service levels and accountability. Sprint provides free Class of Service to all global customers, regardless of size. And with a responsive Sprint global account team assigned to you, there is one cage to rattle when things go wrong.
