Well, I finally think my upgrade to Web 2.0 is complete. It’s been a long journey. I have been writing Wikipedia articles for years but I have to admit that, until recently, much of Web 2.0 made no sense to me at all.
I set up a Twitter account, but never really used it because no one else I knew used it. I tried the photo sharing site Flikr, but it seemed easier to just email pictures. I watched a couple of videos on YouTube, and even set up a MySpace account. It didn’t help. All these next-generation web sites remained an enigma to me until my wife started using Facebook – and suddenly it all made sense to me.
Facebook’s membership was originally limited only to college students. But as those college students graduated and entered the working world, they refused to give up their Facebook accounts. As a result, this viral Web 2.0 service has been creeping up the demographic ladder a little bit each year. Then, sometime in the past 12 months, Facebook finally achieved a critical mass “upmarket” with us 40-somethings.
Now, I finally understand what MySpace, Flikr, YouTube and Twitter were all about – because Facebook combines them all into one seamless experience. But until these technologies reached the tipping point of adoption within my social circles, I could not see the value of them individually. Facebook radically simplifies my life. Finally, there will be no more phone calls or emails or holiday cards required to maintain all of my old friendships. With Facebook, all I need to do is “poke” my friends once in a while.
Facebook will explode in the coming years because it eliminates the need for face-to-face social interaction to maintain relationships. That might seem odd for those of you who are not Facebook users today, but a seamless lifestyle in this new millennium includes Web 2.0 mechanisms to maintain relationships. As Web 2.0 technologies create more and more productivity in my life, time literally gets created out of thin air. That’s what Facebook can do in your personal life, too, and that’s what a seamless enterprise can do for your company or organization as well.
Just like Facebook has combined various communication tools onto one platform, a seamless enterprise integrates voice, video, and data, onto a single IP-based network. This simplifies the network architecture while enhancing productivity by giving employees all the tools they need to do their job, virtually anywhere and anytime. While Facebook may primarily be used for personal use, the concept of communicating and sharing information using Web 2.0 technology will drive businesses to look at new ways to connect employees, customers, and suppliers through a seamless network.