While the New York Times has a trademark on the term “All The News That’s Fit To Print,” getting a story printed will be less than half the battle going forward. In the future, getting a story read will be the focus of media outlets. The Washington Post recently released a Facebook application it calls a “social reader.” After using it for a while, it is pretty clear that social reading is the wave of the future. More...

Salesforce.com is one of the leaders in cloud computing.  At the recent “DreamForce” users annual conference, CEO Marc Benioff was quoted by the San Francisco Chronicle as saying “Companies need to build social networks into their businesses or risk falling by the wayside.” His main point was that monitoring social media is the best way to hear your customers. I agree, but would take it a step further and say that social media is the best way to hear and be heard. Period. More...