Too Much Information (TMI). We are inundated. How do companies and their employees make sense of this infinite information? Here is a look at the challenges and how businesses can respond:
Accuracy – How do we know what we are reading is the truth? Wikipedia, for example, is edited by the population at-large. (Who are these authors?) Amazon.com and Yelp.com aggregate comments about user experiences. (Are the posted comments unbiased or written by the author’s brother, a disgruntled employee, or a representative from a company’s PR department?) In the business world, employees are challenged to find the most accurate and relevant information too. (Is this the most recent inventory report? Who is the source of this customer research – a social network chat room or an analyst firm?) More...