Salesforce.com is one of the leaders in cloud computing.  At the recent “DreamForce” users annual conference, CEO Marc Benioff was quoted by the San Francisco Chronicle as saying “Companies need to build social networks into their businesses or risk falling by the wayside.” His main point was that monitoring social media is the best way to hear your customers. I agree, but would take it a step further and say that social media is the best way to hear and be heard. Period. More...

A recent 2010 survey by the Yankee Group showed that enterprises are now the fastest adopters of the cloud. In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to global market powers. In even less time LinkedIn, YouTube, Facebook, and Twitter changed the world.  According to the Executive Guide to Cloud Computing, these organizations rode the power of the cloud to dominance. "With roots in supercomputing and many other technical disciplines, cloud computing unleashed an entirely new economic reality: technology-enabled enterprises built on low-cost, flexible, and limitless technical infrastructures". More...