Having just wrapped up the last post in my series on selling technology to executives, I took one last look at what I wrote and realized that the proper cost accounting treatment I described in one passing sentence needed to be corrected. Checking in with my truly wonderful editor, Kristine, I learned that my final post had already gone to press. Rather than adding the insight to the original article, I decided it was the perfect opportunity to prove a key point in my series: when it comes to cost accounting, nothing is ever black and white and even “us finance guys” miss a digit once in a while (especially when  trying to offer a simple explanation for what is truly a mathematically complex concept.) More...

In this post I want to dive right into another real-world example about how WWAN (Wireless Wide Area Network), with its virtually free route diversity, provides an ROI to a variety of enterprises. To give you an understanding of some pretty complex cost accounting concepts that even CPAs struggle with, the retail industry offers a good model, since we all participate in it and it’s very easy to visualize even if we don’t know the business. More...

In recent blog articles, I have been focusing on “Selling Technology Investments to the ‘C’ Suite.” As regular readers know, I often talk about the “Three Pillars of Technology Investment” as a model to think in business terms about how ROI is achieved. In this series, I drilled down to talk more about hard and soft costs and benefits and about the amorphous and oft-misunderstood concept of sunk or “non-differential” costs. Now I want to turn to some real world examples of technology investment in Wireless WAN (WWAN) technology using these concepts. More...