Ultimately, the customer experience is important because it is critical to a company’s competitive advantage, says CIO.com. Everything IT does in some way impacts the customer experience. Whether it is the global videoconference meeting with a potential client, or the new release of mobile-to-mobile inventory devices for the sales force, enterprise IT plays a role. Today, enterprise IT is more strategic than ever, and is a critical partner in enabling excellent customer experiences. CIO.com recently hosted a webcast on creatingcompelling customer experiences, and here are the highlights. More...