The Seamless Enterprise

Comprehensive news and discussion of enterprise communications and converged network solutions.

Contextual Relevancy

on January 07, 2009 by Shaun Ledgerwood

I recently read an entry from Nurul Haque, Editor at Mobile2Mobility about how mobile advertising is really starting to come of age and becoming more contextually relevant. Sprint is certainly seeing this trend. This blog is one of the many ways that we are adjusting the manner in which we communicate with the market. Customers today want more social interaction with advertising content - they want to discuss it and challenge it. Most importantly in this multitasking millennium, customers want information to be contextually relevant. More...